Sony Ericsson Open Hosting Party Tour Around Miami
Photo: © Sony Ericsson Open
MIAMI, Fla. – The 2009 Sony Ericsson Open is taking tennis to the people for the second consecutive year. The tournament will host three events around Miami beginning March 26 at CocoWalk.
The first stop on the party tour will be Thursday, March 26 at CocoWalk in Coconut Grove starting at 8:00 p.m. The area, known for its boutiques, restaurants, and night clubs will transform into a tennis extravaganza giving fans a chance to enjoy much of what the Sony Ericsson Open has to offer.
On Friday, March 27, the party tour makes its second stop in Mary Brickell Village starting at 6:00 p.m. The upscale shopping and entertainment destination features Blue Martini, The Oceanaire and EA Lingerie. Each store provided items to be raffled off to fans in attendance.
The party tour concludes with a splash on Sunday, March 29 at 1:00 p.m. with a pool party at the University of Miami.
Each event will include a live broadcast from Power 96 spinning the hottest music. Tennis enthusiasts can try their hand at Top Spin 3 on Sony PlayStation courtesy of Red Bull or sit back and watch the pros on a large video board featuring highlights from the 2008 Sony Ericsson Open. Adding to the excitement, a fast pitch cage will be on site as well as flight stimulators. Models will be present to take pictures of fans which will be uploaded onto Facebook and MySpace. To top-off each stop, ATP and Sony Ericsson WTA Tour players will be on hand signing autographs for fans.
The Sony Ericsson Open events at CocoWalk and Mary Brickell Village are free and open to the public. The event at UM is only open to the University Community.
ABOUT THE SONY ERICSSON OPEN: The 2009 Sony Ericsson Open will be played March 25- April 5 at the Tennis Center at Crandon Park in Miami. The 12-day combined event, founded by Butch Buchholz in 1985, is owned by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a top tier event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world. In 2008, Nikolay Davydenko defeated Rafael Nadal for his first Sony Ericsson Open title, while Serena Williams defeated Jelena Jankovic to win her record-tying fifth title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.SonyEricssonOpen.com.
ABOUT SONY ERICSSON: Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.
