Tournament Fact Sheet

Dates
Monday, March 22 – Sunday, April 4, 2010

Qualifying Rounds: Monday & Tuesday, March 22-23, 2010
Women’s Main Draw opens: Tuesday, March 23
Men’s Main Draw opens: Wednesday, March 24

Site
Tennis Center at Crandon Park
7300 Crandon Boulevard
Miami, Florida 33149
Tournament Main Office: 305-446-2200
Tournament Fax: 305-446-9080
Media Contact: Sam Henderson

Website
www.SonyEricssonOpen.com

Tournament Executives
Tournament Chairman - Earl "Butch" Buchholz
Tournament Director - Adam Barrett

History
On August 29, 2006, Sony Ericsson Mobile Communications announced the signing of a four year contract to become the title sponsor of the Sony Ericsson Open. With $9 million in prize money the Sony Ericsson Open is currently the largest tournament in the world with Title Sponsorship. When Butch Buchholz established the event in 1985, it marked the first time in 56 years that a new two-week tournament featuring men and women was launched. Located in Delray Beach (Laver's International Tennis Center) in 1985 and Boca Raton (Boca West) in 1986, the tournament found a permanent home in 1987 on Miami’s Key Biscayne. In 1994, Miami-Dade County christened the Tennis Center at Crandon Park, a 30-acre expanse that is transformed each year from a public tennis facility into a full-fledged festival for the Sony Ericsson Open. The Sony Ericsson Open, considered one of the most prestigious titles in professional tennis, has been awarded "Tournament of the Year" by the ATP in eight of the last 10 years. In 2004 the event was also named "Tournament of the Year" by the Sony Ericsson WTA Tour. In 1999, the tournament was purchased by IMG.

Television
The men’s and women’s finals are broadcast live on CBS. In 2009 the Sony Ericsson Open received over 44 hours of live coverage in the United States. Worldwide, over 2,000 hours of coverage was broadcast to over 153 million viewers.

2009 Champions

Attendance
293,228 over 22 sessions/12 days in 2009

Tickets
(305) 442-3367 or www.SonyEricssonOpen.com