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Sony Ericsson Open and Bombay Sapphire Announce Happy Hour Series

Miami, USA

bombay cocktails© Sony Ericsson Open
The Sony Ericsson Open and Bombay Sapphire Gin have teamed up to form a five-event Happy Hour Series taking place at various locations around South Florida leading up to the annual tennis tournament, to be played March 22 – April 4.

The Series will kick-off this Friday, February 19 from 6:00-8:00 p.m. at the Sports Exchange Restaurant & Bar and Tarpon Bend Food & Tackle, located next door to each other at 45 Miracle Mile in Coral Gables. The other locales of the Series include the Himmarshee Bar and Grille in Ft. Lauderdale on February 26, the Clevelander Hotel in South Beach on March 5, Novecento Restaurant in Brickell on March 12, and Max’s Grille in Boca Raton on March 19.

At each event, there will be ticket giveaways to the 2010 Sony Ericsson Open, as well as the Bombay Sapphire Cocktail Experience, where individuals age 21 and up, can learn to make their own cocktail from Bombay Sapphire mixologists. Featured at each stop will be the Sapphire Ace, the official cocktail of the Sony Ericsson Open.

Bombay Sapphire is in its fourth year of sponsorship with the Sony Ericsson Open, and will once again host an upscale lounge on the tournament grounds, where patrons can enjoy signature cocktails throughout the schedule of matches.

HAPPY HOUR SERIES SCHEDULE:
February 19, 6:00-8:00 pm
: Sports Exchange Restaurant & Bar/Tarpon Bend Food & Tackle

45 Miracle Mile, Coral Gables, FL, 33134/65 Miracle Mile, Coral Gables, FL, 33134


February 26, 5:00-7:00 pm: Himmarshee Bar and Grille
210 SW 2nd Street, Fort Lauderdale, FL, 33310

March 5, 6:00-8:00 pm: Clevelander Hotel
1020 Ocean Drive, Miami Beach, FL, 33139

March 12 6:00-8:00 pm: Novecento Restaurant
1414 Brickell Avenue, Miami, FL, 33131

March 19 5:00-7:00 pm: Max’s Grille
404 Plaza Real, Boca Raton, FL, 33432

ABOUT THE SONY ERICSSON OPEN: The 2010 Sony Ericsson Open will be played March 22-April 4 at the Tennis Center at Crandon Park in Miami. The combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a Premier Mandatory event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world.  In 2009 British standout Andy Murray defeated Novak Djokovic for his first Sony Ericsson Open title, while rising Belarusian star Victoria Azarenka knocked off Serena Williams to capture her first title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.sonyericssonopen.com.
 
ABOUT SONY ERICSSON: Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets.  Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment.  Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications, for more information please visit: www.sonyericsson.com.  Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericssonwtatour.com.

ABOUT BOMBAY SAPPHIRE: BOMBAY SAPPHIRE is the fastest growing premium gin in the world and world’s number one premium gin by value.  BOMBAY SAPPHIRE is created with a unique combination of ten hand-selected botanicals, sourced from around the globe. The brand’s global essence and signature vapor infusion process impart a refined and perfectly balanced taste, versatile enough for both classic cocktails and exotic recipes.  A leader among gins, BOMBAY SAPPHIRE is a symbol of the exploration of worldly and sophisticated lifestyles. For more information, please explore www.bombaysapphire.com.

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