CORAL GABLES, Fla. (www.sonyericssonopen.com) – The Sony Ericsson Open is known around the world for its great tennis, but the excitement and innovation that the tournament brings to fans has not been limited to the court. For the fourth consecutive year the Sony Ericsson Open will host a world-class fashion show featuring the latest from three-time Sony Ericsson Open champion Venus Williams and her EleVen line; Fila, Blumarine and the Village of Merrick Park.

Fila, the official apparel sponsor of the Sony Ericsson Open will debut its 2008 Fall collection on Friday, March 28. The show will also feature the latest in the Spring 2008 line, including the Women’s wellness collection which features styles designed for a woman’s body. The Fila fashion show will also feature their Men’s & women’s heritage tennis collection which can be seen on Fila sponsored athletes, as well as the Men’s Whiteline Collection, a line of the latest in apparel and footwear.

If winning six Grand Slams, including being a four-time Wimbledon champ  and three-time Sony Ericsson Open winner weren’t enough, Venus Williams will introduce her EleVen clothing line to tennis fans at the Sony Ericsson Open Fashion Park on Saturday, March 29. EleVen debut in November 2007 to rave reviews at Steve & Barry’s and is the largest fashion collection ever launched by a female athlete. The EleVen line features a wide assortment of active lifestyle and performance looks, high performance and casual footwear, denim jackets and jeans, accessories and much, much more.

Taking the runway on Thursday, April 3, the luxurious creations of Blumarine will be featured at the Sony Ericsson Open Fashion Park. With a strong celebrity following and boutiques around the globe, this ultra-sexy, ultra-feminine Italian line recently opened its first U.S. flagship boutique at Village of Merrick Park. Blumarine embodies the quintessential sources of feminine power: sensuality and intelligence. The brand is famous for its short, flamboyant tutu skirts; for perfecting the party dress and revamping it to a form of art; and for always embracing interpretations of Milan season after season with silks, chiffons, brocade and lace. Anna Molinari, the designer of Blumarine is expected to attend the show.

Closing out a week of  fresh, fierce, fashions at the Sony Ericsson Open Fashion Park, the luxurious creations from the Village of Merrick Park will grace the runway. A shopper’s tropical paradise located in Coral Gables, Village of Merrick Park features world-class stores carrying the finest in clothing, shoes, accessories and jewelry for men, women and children. The show will feature the latest designs from around the world from their exclusive merchants including Adolfo Dominguez, Astoria, Carlos Miele, and Neiman-Marcus. Each store will showcase cutting edge style representing the best of men’s and women’s wear from couture gowns to jeans and everything in between.

ABOUT THE SONY ERICSSON OPEN: The 2008 Sony Ericsson Open will be played March 26- April 6 at the Tennis Center at Crandon Park in Miami. The 12-day combined event, founded by Butch Buchholz in 1985, is owned by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a top tier event on the Sony Ericsson WTA TOUR calendar, and features the top men's and women's tennis players in the world.  In 2007, Novak Djokovic defeated Guillermo Canas for his first Sony Ericsson Open title, while Serena Williams defeated Justine Henin to win her fourth title in Miami. For ticket information, call (305) 442-3367 or visit the website at http://www.SonyEricssonOpen.com.

ABOUT SONY ERICSSON: Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.